safety-pin

Lebron James and the Safety Pin Opportunity

With Sports Illustrated selecting NBA superstar Lebron James as the 2016 Sportsperson of the Year, an opportunity was seized by the reigning finals MVP to make a social/political statement in the aftermath of the 2016 Presidential Election. For the picture taken for the award, James wore a safety pin on the lapel of his jacket.  Wearing a safety pin has become a symbol of solidarity for people who feel disenfranchised by the election of Donald Trump to the US Presidency. Those who wear one show that they not only oppose Trump’s entry into the White House, but also that that the wearer of the pin is a “safe” (hence the safety pin) person to be around in an America soon to be led by Trump.

To act like a president who hasn’t even taken office yet is already disenfranchising you seems like a bit of a stretch. But James isn’t the only athlete, or former athlete, who is acting like the not-yet-inaugurated Trump is already having a negative effect of American life. After racist graffiti and the word “Trump” was found at the home of New York Giant fullback Nikita Whitlock, teammate Victor Cruz was quoted as saying, “I think it’s definitely a direct reflection of how this country is being run…the things that are being said by the people at [the] helm of this country and at the helm of our day-to-day lives.” Of course, Barack Obama is still running things until January 20th. NBA Hall of Famer Kareem Abdul-Jabbar wrote an article two days after the election titled What it Means to be Black During a Trump Administration. Apparently he doesn’t want to actually experience an America under Trump before assuming what it will be like.

So one might ask that if Lebron James is a safe person to be around during the all-encompassing awfulness that a Trump Presidency will bring, what kind of actions could we expect from him in order to aid those who feel they have become so threatened by this? Would he give the person a hug? Would he give them a pep talk like the ones he gives to his team before they take the court? Would he give them some of his money (he has a lot)? Would he section off a part of one of his houses as a “safe space” since young millennials who are upset have shown a desire for those?

This phenomenon of wearing a safety pin to convey a political message presents a unique economic opportunity. Since the demand for safety pins has now increased, perhaps it would be a good time to invest in companies which produce and sell them. The Singer Sewing Company has their safety pins sold at Walmart, Target and CVS. The craft store chain Michaels has reported difficulty in keeping safety pins in stock since Trump’s victory.

Safety pin sales haven’t been the only product that has seen a jump in sales as a result of a presidential election. Often when a Democrat is elected president, there is a major uptick in the sale of firearms. But left-wingers might have some reservations about investing in an industry which manufactures something that so many of them dislike so much. In contrast, conservatives should have no problem benefiting as a result of increases in safety pin production since they are not a part of an industry opposed by right-of-center individuals.

The safety pin demonstration is most likely a fad that will dissipate over time. Perhaps it will be after Trump officially takes office and people realize that the conditions of the people he supposedly has it in for act with relative independence of who the president happens to be. But until inauguration day, the flames of fear will likely be stoked to the point that safety pin sales will continue to surge. That’s when investors may be wise to make their move.